Англо-русский экономический словарь.
Competitor analysis — in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling … Wikipedia
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Brand strength analysis — describes efforts to determine the strength a brand has compared with its competitors. oftware companiesSoftware brand strength is hard to measure accurately. Techniques from competitor analysis can be used to compare companies over time. Crowley … Wikipedia
Panasonic (brand) — Infobox Company company name = Panasonic company company type = Brand name of Matsushita Electric Industrial Co. company slogan = Ideas for Life. foundation = March, 1918 founder = Konosuke Matsushita location = flagicon|Japan Kadoma, Osaka,… … Wikipedia
WWE Brand Extension — The World Wrestling Federation/Entertainment (WWF/E) Brand Extension was a process first used in 2002 by said professional wrestling promotion as a means of providing separate brands of wrestling through its two top shows, Raw and SmackDown! ,… … Wikipedia
Not Brand Echh — #2 (Sept. 1967). Cover art by Marie Severin, featuring parodies of Marvel characters as well as those of DC, Gold Key, and Tower Comics. Publication information … Wikipedia
Daphny van den Brand — Personal information Full name Daphny van den Brand Born April 6, 1978 (1978 04 06) (age 33) Zeeland, North Brabant … Wikipedia
No Name (brand) — This article refers to a private label brand. For other uses, please see No Name. No Name (styled as no name, and in French sans nom) is a line of generic brand grocery and household products sold by Loblaw Companies Limited, Canada’s largest… … Wikipedia
fighting brand — Branded product introduced to compete with a competitor’s product and protect the company’s leading brand. ► “British Airways (BA) is jeopardizing long standing relationships with travel agents by launching World Offer, its first ever price… … American business jargon
Colette Brand — Medal record Competitor for Switzerland Women’s freestyle skiing Olympic Games Bron … Wikipedia
Vanish (brand) — Vanish toilet bowl cleaner is manufactured by Reckitt Benckiser PLC.They obtained the brand through the purchase of The Drackett Company in 1992. Drackett purchased the product from inventor Judson Dunaway.Judson Dunaway Corporation of Dover NH… … Wikipedia
